Why does your organisation need to look “professional”?

It can be tempting to focus on making your organisation seem “professional” by sharing only the parts of your organisation that you think “respectable business professionals” want to see.

There is a common standard of professionalism that is presented by very large businesses and it is tempting to try to make your organisation look the same in order to fit in.

The reality is that most people on the other end of what you present to them find standard professionalism just as boring as you do.

Your unique advantage is the unique stories your organisation can tell.

People engage much more naturally to an interesting narrative than any kind of corporate “professional” presence and allowing people to follow your journey will always be more powerful.