Why do you want a shiny, new website?

People often want a shiny, new website because they want their website to look shiny and new.

While this sounds obvious, what it’s really saying is that they aren’t directly thinking about what their website is actually supposed to do.

Will a shiny, new website help to increase SEO rankings?

Will a shiny, new website increase your conversation rates?

Will a shiny, new website increase brand awareness?

Will a shiny, new website flood your inbox with inbound leads in a way that your current website does not?

Having a shiny, new website feels good.

It’s something you can feel proud of.

But, if you aren’t investing in a new website with the goal of actually improving your business’ performance with measurable outcomes, you’re just spending money to satisfy your ego.