To crowdfund or not to crowdfund

There are a lot of ways to get cash into your business.

Crowdfunding can often seem like the friendliest option for a lot of people with an idea.

However, it’s also a lot of work because the main aspect of it; a “crowd”, is really what you’re building.

When you want to build a strong following, this is amazing.

But, if you’re just trying to improve a process and don’t require the feedback from the sidelines or the wider reach, it would be worth finding funding elsewhere.