The anti-norm

Anything that conforms to a norm will eventually spark inspiration for those whose primary goal is to not be the norm, to be the “anti-norm”.

You can create or believe in the most wonderful things, but there is no one-size-fits-all for anything.

That means that, when you mark your position, you instantly open yourself up for others to go against you.

And, often the easiest way for them to do that is to point out why your norm isn’t as good as their differentiator.

This is inevitable and, while you might be able to learn and adapt from how they mark their position, it doesn’t make your position wrong.