Once you realise that pure altruism is a myth…

Who do you do it for?

Maybe you have an answer to that question, maybe you’re not sure.

If you’re not sure, read on.

If you thought of someone else, that’s great, you’re not wrong, but there’s a deeper answer.

And, if you said yourself, that’s either very insightful or a little bit problematic.

The truest answer, once you really dig deep, is that you do absolutely everything for yourself.

However, if everything is just for you and there’s no consideration for others, that’s where you’ll find your options to be very limited; this communal human society that we live in doesn’t allow that to happen because we need to rely on others to get things done.

So, that means that you do, in some way, need to help others.

So, maybe you can define that you want to help others. Maybe you describe it as making an impact.

That’s not wrong.

But why do you want to do that?

Would you do it if it made you feel terrible?

Of course not.

Once you realise that pure altruism is a myth, you can start to optimise.

If you realise that everything you do should benefit you, would you consider that doing things that only benefit you would make for a fulfilling life?

The answer, hopefully, is no.

The clarity within this is that you can still do good things for other people. In fact, this should help you to do more good things for other people with added motivation that doing those things will benefit you and lead to a more fulfilling life.