Most things are designed for most people.
Many things are designed for many people.
Few things are designed for just a few people.
Hardly anything is designed just for you.
It’s easier this way for the designers and the curators.
The result of this is that you are presented with what appears to you as noise — the stuff you don’t want.
Herein lies the opportunity.
If you can reduce the noise for someone else you are actually creating value for them.