Money shouldn’t bring the team together

Money is often the common denominator that brings business partners and teams together.

It works.

But it’s not the strongest thing that can motivate people to work together.

The strongest unifier between people is a shared story.

If everyone involved is not just working for themselves, but instead as part of a bigger narrative, the bumps along the road are much more manageable.

They become a part of the story, not reasons to leave.