Make it clear by writing it for someone on the outside

English is better than many other languages in terms of how succinctly we can convey meaning, but it’s nowhere near perfect.

Anything I write might not really be what I mean and you can misinterpret anything that you read.

The ultimate test when writing is to see if it makes sense to someone who it’s not intended for, someone on the outside.

If you can reach a point where they don’t have any questions, it’ll be a huge amount clearer for who you’re writing it for.