It’s fine to prioritize your clients, but never do this…

It makes sense to allocate different amounts of time and resources to different clients depending on how much they’re paying you.

You can place a higher priority to a bigger client’s job or to a client that pays a rush fee.

This is fine until it comes to customer service.

When it’s a decision between which job you can take on, you need to prioritize as a business decision.

When it’s about listening to your customers’ needs, even though you might not able able to address all of them, customer service is a human decision.