Talking to a good customer service representative should feel like having a friend who really cares about you help you with something.
Talking to a bad customer service representative feels like you are speaking to an imbecile who actually wants you to stop using their service.
Talking to a good customer service representative makes you want to call up every single one of your friends to tell them what an amazing service the company offers.
Talking to a bad customer representative makes you wish you had access to every one of their potential customers in order to warn them off.
Talking to a good customer representative turns you into a loyal client who is content to pay more for the service and continue doing so happily forever.
Talking to a bad customer support team member turns you to Google to search for better options with a higher budget if necessary.
Invest in good customer service.