When a project takes up a large part of our life, it can be easy to think of it as something much bigger than it is.
When it comes to publishing content to social media, we are both afraid of releasing something that doesn’t meet our standards and passionate about creating something impactful.
It is here that there is a trap because it becomes tempting to spend more time creating content that “breaks the internet”.
The reality is that most content disappears from people’s feeds within 24 hours (depending on the platform it can be much quicker).
The goal is always to create high-quality, engaging content, but that shouldn’t come as a replacement for posting frequently.
Staying relevant in people’s minds by consistently posting also matters.
It is for this reason that the answer to quantity vs quality is both.