We all have lots of good ideas. Some of them are better than others, but all of us can come up with good ones.
The problem with good ideas is that there are so many of them that it’s impossible to think of all of them by ourselves. Some ideas will always be beyond our vision with all of our other ideas battling for our attention. We blind ourselves.
What’s even worse is that even if you’re not by yourself, even if you’ve got a team beside you, you might all be looking at the same ideas. None of you may be able to see the other good ideas that are blocked from your view. It’s the blind leading the blind.
So, how do we find these other ideas? How do we see past all of the ideas that are currently in our way, bustling to be brought to the world?
Sometimes, we need someone else. Sometimes it is someone from the outside who can see where you are and look around for ideas in a completely different place to where you’re looking. This person doesn’t need to understand the context of your situation completely. In fact, those that understand the context of our situation completely may start looking in the same place as us. What can be very useful is someone who usually looks for ideas in a different place.
These ideas might not all work for us, but the few that do are the ones that we could never come up with ourselves.