A big difference between for-profits and non-profits
In the for-profit world, we try to specialise our services so that we can dominate in a particular market or niche and if something doesn’t in some way have a positive outcome on our bottom line, we’re much less likely to do it.
In the non-profit world, we also want to specialise in what we do so that we are effective. Much like in the for-profit world, we don’t want to spread ourselves too broadly because:
- It’s easier to excel at fewer things
- We want to create a strong narrative that people can understand easily
However, while it’s not that we don’t care about people in the for-profit world, we also have to focus more on what’s profitable.
In the non-profit world, there often aren’t other options for the people we’re assisting and a more diverse offering is often a more responsible choice.
It might not be a neat-and-tidy marketing plan, but people’s lives are more important.